Summary: Social Media and Marketing strategist. Nonprofit technology geek. Web designer. Blogging Addict.

CURRENT

The Red Pump Project (Co-Founder)

• Manages organization and executive team of 8 women; Oversees national team of 20 ambassadors in 10 states
• Implemented and launched annual social media campaign that has successfully secured 950 bloggers to dedicate their posts to HIV/AIDS epidemic on March 10th, National Women & Girls HIV/AIDS day
• Serves as community manager and moderates organization’s social media spaces (Twitter, Facebook, Tumblr, Foursquare)
• Featured in over 20 media outlets across print, radio and TV (including NBC5 Chicago, Huffington Post, Chicago Sun-Times)
• Represents the organization at conferences and speaking engagements

Other activities

• Social Media Consultant for GoldStar Communications
• Board of Directors of Chicago Women’s AIDS Project
• Associate Board of GiveForward.org
• Tech Chair of the New Leaders Council (Chicago Chapter)
• Blogger Advisory Committee of Elizabeth Glaser Pediatrics AIDS Foundation
• Member of the Nonprofit Technology Network

Speaking Engagements

I’ve spoken and presented at the following conferences on the subject of social media, marketing, communications.

• Blogging While Brown
• BlogHer
• Blogalicious
• Tutor-Mentor Conference
• NeighborWorks Symposium

Tech Skills

• Computer: Equally Mac and PC-literate
• Productivity Software: Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Publisher), iWork, iLife
• Design software: Adobe Photoshop, InDesign, Illustrator, DreamWeaver
• Coding language: CSS, HTML, with a bit of PHP
• Database management: FileMaker Pro, Kintera, MailChimp, Constant Contact, Vertical Response
• Blogging platforms: WordPress, Blogger, Tumblr

PAST

Community Media Workshop (Marketing Coordinator)

• Created and managed organization’s marketing plan. Oversaw all direct mail campaigns, social media presence (Facebook & Twitter pages), and eNewsletter. Designed collateral and managed organization’s brand
• Charged with marketing the 20-year old Getting on Air, Online & Into Print media guide, annual yellow pages of media contacts; also helps with production
• Serves as organization’s customer liaison, interacting with over 2,000 nonprofit communicators annually
• Part of team that won two 2010 Silver Trumpet Awards
• Presented custom communications and social media workshops and webinars to organizations; represented the organization at over 10 conferences annually
• Managed organization’s database of over 20,000 contacts

BIGGER Words, Inc. (Midwest Regional Manager)

• Recruited and managed campus representatives in the Midwestern region for company’s website (www.bigwords.com)
• Supervised 30 representatives and their campaigns in more than 40 college campuses
• Planned and implemented public relations campaign and viral marketing plan to increase company penetration online and oversees cyber team that executes it
• Succeeded in driving the Midwest to the top of all regions in number of college campuses with active BIGWORDS representatives, doubling the number within a two-month time frame

Let’s Talk, Let’s Test Foundation (Special Events/Marketing Coordinator)

• Managed all logistics for organizational events including, securing venues, all necessary permits, insurance, travel arrangements, catering, equipment etc.
• Responsible for $200,000 budget for all three events, generating budget templates while working within specific budget guidelines
• Sought and secured over $50,000 in in-kind donations for Voice of the People Awards and annual African-American HIV/AIDS Walk
• Delegated staff and volunteers assignment and responsibilities; recruit volunteers and facilitate trainings
• Collaborated with Director of Marketing to launch new and more dynamic organization website; website hits increased 400% within 3 months

Community Renewal Society (Marketing Coordinator)

• Revamped website of The Chicago Reporter by moving entire system to database-driven content management system, loading new content, and archiving articles
• Assisted with coordination of organization’s biggest events in 2007, including the inaugural 35 under 35 Leadership Awards, Future Summit and John A. McDermott Film Fest
• Managed FutureNETwork blog, soliciting and uploading content, and managing its expansion; managed web content for organization’s two newsmagazine websites as well as the general organization’s website, editing content and formatting the web design
• Collaborated with Marketing Director to develop proposals for future initiatives

University of Illinois Counseling Center (Counseling Center Paraprofessional)

• Initiated, planned, marketed and presented campus-wide AIDS campaign that created awareness about the issue
• Helped found HIV/AIDS nonprofit organization, the Juliana Timm Children’s Fund, which builds houses for AIDS orphans in Malawi, Africa
• Appointed CCP Publicity Coordinator and to the Counseling Center Advisory and Steering Committees

EDUCATION

The University of Illinois at Urbana-Champaign (Bachelor of Science: Psychology; Minor: Sociology)